Google Analytics 4 for eCommerce Online Course
Save 30% off the Single Student price for a limited time! Use code 30OFF.
Learn how to master Google's latest data platform to grow your eCommerce store revenue with this GA4 training course.
Duration: 6+ hours on on-demand videos
Level: Beginner to Advanced
Last Updated: Jan 2024
Is your online store using Google Analytics 4?
Google’s Universal Analytics has ceased collecting data as of July 2023. If you’re not actively using GA4 by now, you’re being left behind.
Data literacy is essential to running a high-growth eCommerce store, and Google Analytics is the most popular analytics platform.
Whether you’re on Shopify, WooCommerce, Magento or another eCommerce platform, you need to be using GA4 for ongoing growth and traffic insights - and I'm here to help.
What’s new in GA4?
GA4 is Google’s latest version of its popular analytics platform and offers a fresh new structure with new features:
An events-driven data model that increases the accuracy of online reporting
Improved user identification between devices and sessions
A new focus on user acquisition, customer lifetime value and new metrics for customer behaviour
Enhanced customisation, so you can manipulate your data to work for your business
What You’ll Learn
Whether you're a store owner, marketer, designer or developer, in this GA4 training course, you’ll learn how to setup, customise and draw valuable insights from your data.
Best Practice Integration
We can't import UA data into GA4 - so the sooner you get setup, the less manual handling you'll have to do for year-on-year comparisons. I'll show you best practice eCommerce integration for GA4 with and walk you through accurate store customisation, step-by-step.
The Fundamentals of GA4
GA4 looks a lot different to the old UA - and it functions differently too. I not only take you on a live tour of the platform, but show how you can use GA4’s new data features to draw insights that will grow your business.
How to Analyse Data
One of GA4's new features is Exploration reports, which help you better understand your data and gather actionable insights. I’ll show you how to setup the most valuable Exploration reports for your business.
How to Backup Your Universal Analytics Data
Historical data is essential for context, but there’s no ability to import UA data into GA4. I’ll show you how you can backup and reconcile these data sources so you can minimise interruptions in your reporting.
Attribution & Audiences
I cover some of the most popular sections from my original Google Analytics course on UA, updated for GA4. I’ll show you how you can use the new audiences feature to your advantage and understand attribution models and user paths for more high quality traffic.
+ Updates As They Drop
GA4 is an evolving platform with new features and changes released each month - I'll keep you updated on anything that's relevant for eCommerce and continue releasing sections, to keep you ahead of the curve.
BONUS: Google Looker Studio Templates
Formerly known as Data Studio, Looker Studio is Google’s customisable data dashboard tool, enabling you analyse the metrics that really matter to your business - automatically.
The most popular content from my original Google Analytics course is back and updated for GA4. You'll get access to my most valuable Google Looker Studio dashboards, newly improved and updated for this Google Analytics 4 training - so you can design amazing analytics dashboards and take the manual work out of reporting.
These are based on the same dashboards I use in my own consulting business, valued at over $2,000.
Join these stores in learning GA4
“Comprehensive and engaging. I’m recommending this course for our entire team because it’s so important everyone understands our business’ metrics.”
Jen Chambers, CO @ Ohne
“Wow, I knew the basics of GA but now I am using it every day! Loved Kate’s contextual teaching style.”
Phoebe, Co-founder @ the memo
“Brilliant for anyone in eCommerce. The content is so much more relevant to us than the generalist GA courses we’ve done in the past.”
Vera Yan, Co-founder @ Nimble Activewear
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⭐️⭐️⭐️⭐️⭐️ "I really enjoyed this course. It gave me a thorough overview of GA4 and how to use it to actually identify what's working and what's not. I feel a lot more confident moving into the next 6 months"
Catherine, eCommerce Director
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⭐️⭐️⭐️⭐️⭐️ "I've looked at several general GA courses out there but this one takes the cake for being so focussed on our industry. I loved it so much I'm now having the entire team take the course so we can all understand our online data better."
Brad, CMO
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⭐️⭐️⭐️⭐️⭐️ "This course is such high quality! I've learned so much already and I'm only two chapters in! So worth the investment. I'm recommending it to all my clients."
Mel, PPC manager
What’s included
Instant lifetime access to 10 modules
70+ video lessons
Over 6 hours of content
5 x Looker Studio dashboards
Access to all future updates & new lessons
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Why this course matters
Who am I?
Why is GA important in running an eCommerce business?
What is GA4?
What you’ll learn in this course
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The Events-driven data model
How User ID tracking works
GA4’s new metics & dimensions
Customer lifetime value & retention
What’s missing in GA4
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Why accurate setup matters
Why you need to setup GA4 now - not later
GA4’s Enhanced eCommerce exlained
Options to setup GA4 on your eCommerce store
Integrating Google Tag Manager on Shopify
How to setup on Shopify - step-by-step
Verifying your GA4 setup
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Excluding referral traffic & internal traffic
Enabling Google signals
Cross-domain tracking
Expanding data retention
Reviewing GA4’s data attribution settings
Connecting Google products
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Real time reports
First user acquisition report
Traffic acquisition & Default channel groupings
Engagement & events
Page engagement
Monetization in GA4
Retention & Customer Lifetime Value reports
User demographics & technology reports
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What are Explorations?
Segments in GA4
Setting up an eCommerce Key Metrics report
Setting up an eCommerce Funnel
Exploring User Behaviour
Examining Audience Insights with Segment Overlap
Analysing purchase cycles
Discover your most valuable long term growth channels
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What’s new for attribution in GA4
Cross-channel last click attribution explained
Cross-channel first click attribution explained
Other common attribution models
Which attribution model is best for eCommerce growth?
Using model comparison in GA4
Using the Conversion paths report
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Using Custom events for better reporting
How to enhance paid media targeting with custom audiences
Exploring custom definitions & metrics
Setup customised AI insights
Connect GA4 to BigQuery for long term data storage
Import ad costs to assess ROAS in GA4
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Options to backup your UA data
How to manually backup data
How to automatically backup data using Google Sheets
How to automatically backup data using BigQuery
Analysing your UA backed up data against GA4 data
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How to report on relevant metrics
Common mistakes people make when reporting
How to draw insights from data
How to take action from insights
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More lessons coming & updates as they land.
I’m Kate Collinson
eCommerce Consultant & Growth Marketer
I’m not a data scientist or a developer - I’m an eCommerce nerd and growth marketer obsessed with data-based insights that make a real difference to online stores’ bottom line. I love getting my hands dirty, collaborating with experts and moving strategies out of the inbox and into action.
For almost 10 years, I’ve built a consulting business directly growing the online revenues of success stories including Nimble Activewear, Hommey, In the Roundhouse & Kat the Label. Together we've seen growth anywhere between 50-250% in a single year and Google Analytics is a fundamental pillar of that success.
Google Analytics is central to my day-to-day as an eCommerce strategist. I spend most days buried in data, searching for nuggets of insight that unlock opportunities and solve client challenges.
If my 12 years in digital have taught me anything, it’s this: Understanding your data is what separates the ‘coasters’ from the high-growth brands that are dominating eCommerce today.
I believe that whilst Google Analytics can seem overwhelming, once build up your confidence in using it, you’ll be addicted. Dare I say it, data can even be fun!
Whether you’re a business owner, strategist, designer or even a developer, I will teach you how to unlock real insights from your data that will help you make better business decisions every day. I hope you'll join me!
Some of the stores I help to grow
Ready? Enrol Now.
Save 30% off the Single Student price for a limited time! Use code 30OFF.
Save when you enrol your team members in this Google Analytics 4 training course.
Prices are in AUD.
Single student
$613
Was $875
Team of 2 - Save 15%
$1,488
Team of 3 - Save 20%
$2,100
Team of 4 - Save 25%
$2,625
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This course is perfect for store owners, marketers, designers or developers looking to understand GA4 for the purposes of growth.
I believe data literacy is the responsibility of anyone working in eCommerce simply because we have so much at our disposal and it can impact every area of a business, whether it be marketing, logistics, platform or product.
I encourage anyone in eCommerce to join this course - you're guaranteed to uncover some insights and learn an analytics platform that will be hugely relevant for the next decade.
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Absolutely not. If you do - great. If you don't, I'll be walking you through how to accurately set up your store on GA4.
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Whilst this course is a little less 101 than my original course on Universal Analytics, you do not require a working knowledge of Universal Analytics to learn GA4. That said, Universal Analytics is still relevantand will be referenced in this course.
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The majority of the course is platform agnostic and regardless of the platform you're on, GA4 operates relatively the same so long as your integration is accurately setup.
I am a Shopify specialist, so the examples I provide will be predominantly centred around Shopify when it comes to integration for GA4. That said, I will direct you to integration options if you're on Magento, WooCommerce or Salesforce.
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It depends on your eCommerce platform - most now offer free, client-side native integrations for GA4, including Shopify.
I will be showing you paid options for server-side integrations which increase data accuracy, but these are by no means required to get substantial value from GA4 and this course.
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No. This course is strictly on a single user per account basis. If there is evidence of login sharing via IP detection, we reserve the right to remove you from this course.
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Yes! Please get in touch.
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I will reach out to you within 1 business day to arrange your team members to be enrolled in the course.
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GA4 is developing quickly - I’ll be making updates to the course material as needed, and adding new modules every quarter.
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Absolutely! Plenty of agencies have taken this course. Please get in touch for group discounts.
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You should be able to complete the course within 6-8 hours, if you include time to follow along with your own account. I recommend dedicating 2 hours per week in your calendar so you absorb the content and have time to gain your own unique insights as you learn.
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You can visit the login page here. If you’re having further trouble, please contact us.
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No I am not currently offering 1-on-1 or individualise support, however I am available to answer any questions or clarifications on the course content via email.
FAQs
Have a question that’s not answered here? Contact Kate.